Recruitment. Fieldwork. End-to-End Support.
Flexible qualitative research support, from a single recruitment brief to full project delivery.
Carefully managed recruitment for consumers, specialist audiences and hard-to-reach participants across a range of qualitative methodologies. Explore more...
Focus groups, in-depth interviews, online communities, product placements, mystery shopping, experience testing and consumer closeness projects. Explore more...
Project management, screener and discussion guide development, moderation, translation, transcription and reporting — available individually or as part of a complete research project. Explore more...
Qualitative Research Methodologies
Methods Built Around the Brief, Delivered Your Way
Focus Groups
Online and in-person discussions designed to explore attitudes, behaviours and decision-making in depth.
In-Depth Interviews
One-to-one conversations with consumers, professionals and specialist audiences.
Online Communities
Short- or long-term digital research spaces for diaries, tasks, discussion and ongoing engagement.
Consumer Closeness
Direct interaction between brands and consumers through interviews, workshops, visits and immersive research.
Product Placements
Real-world product use supported by structured feedback, follow-up interviews and experience capture.
Mystery Shopping
Carefully recruited participants evaluating customer journeys, service delivery and in-market experiences.
Experience Testing
Research around products, services, concepts and customer journeys in real or simulated settings.
Ethnographic Research
Observe people in real-world contexts to understand behaviours, routines, decision-making and how they interact with products, services and environments.
Recruitment Beyond Demographics
The right participant is defined by more than age, gender or location. Depending on the brief, we can recruit around recent behaviours, purchase history, brand relationships, usage patterns, switching, lapsing and other relevant experiences.
How we strengthen recruitment
