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AIC Research team discussing a qualitative market research project

About Us

​People at the heart of better insights

Independent qualitative research support since 2010, helping our clients understand real people across different markets and cultures.

Our Story

AIC Research is a UK-based qualitative market research company operating from London and supporting projects across international markets.

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Established in 2010, we have built our business around experience, reliability and close involvement in the projects we deliver. Over the years, we have worked with research agencies, consultants and brands across a wide range of qualitative studies, markets and audiences.

AIC Research qualitative market research company based in the UK
Qualitative research planning and project collaboration

Our Approach

We believe the best research partnerships are built on clear communication, flexibility and trust. That is why we keep our way of working straightforward and responsive, with a strong focus on understanding each brief properly and adapting our support to what the project actually requires.

 

Our experience spans both single-market and multi-market research, giving us a practical understanding of how participant recruitment, fieldwork and project delivery can differ across countries, audiences and methodologies.

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People first

Real people, real perspectives

Partnership

Clear communication, reliability and trust

Flexibility

Tailored support to each project

Global mindset

International experience and reach

AIC Research markets across the UK, USA, South Africa, Türkiye, Greece and Brazil

Experienced. Independent. International

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