Participant Recruitment

AIC Research provides participant recruitment for qualitative market research across consumer, professional, specialist and hard-to-reach audiences.

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Depending on the brief, recruitment criteria may include behaviours, purchasing history, category usage, brand relationships, recent experiences, switching behaviour, lapsed usage and other characteristics relevant to the research objective.

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We support recruitment for:

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• Focus groups

• In-depth interviews (IDIs)

• Online communities

• Product placements and product testing

• Ethnographic research

• Experience testing

• Mystery shopping

• Consumer closeness studies

• Workshops and other bespoke qualitative methodologies​

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Where appropriate, participant suitability can be supported through additional screening, validation, pre-tasking and project-specific checks.

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This matters because respondent quality can directly affect the usefulness of qualitative research. Recruitment agencies increasingly use behavioural screening and participant validation alongside standard demographic criteria, particularly for studies where specific recent experiences or behaviours are important.